About Us

I started this brand with a simple vision: to bring the beauty of Indian embroidery into contemporary wardrobes. While studying fashion in New York City, I found myself constantly drawn back to the artistry I had grown up admiring in India. That contrast between global fashion and Indian craftsmanship inspired me to create a brand where traditional hand embroidery finds its place on modern Western silhouettes. Based in Delhi, every piece is thoughtfully crafted by skilled artisans in our warehouse, preserving techniques that deserve to be celebrated for generations to come.

Every piece is entirely hand embroidered, with each bead, sequin and stitch carefully applied by hand. This brand is also a tribute to the extraordinary karigars of India whose craftsmanship is at the heart of everything I create.

Chapter I ‘Transcending Cultures’Saisha Manchanda’s debut collection was born from the belief that craftsmanship should transcend cultures and occasions—that it can be worn by anyone, anywhere, without losing its authenticity. Whether it’s a mini dress paired with a dupatta (scarf) or a denim jacket adorned with intricate zardozi or a top brought to life using traditional Indian embroidery every design invites heritage into a new silhouette.

Names that matter

Every garment in this collection is named after someone who holds a special place in my life. It’s my way of honouring the people who have shaped my journey, making each design not only a piece of clothing, but also a personal story woven into the collection.